Principal Accountabilities:

1. Sales Execution & Revenue Generation: Achieve and exceed monthly, quarterly, and annual sales targets for jaggery volume and revenue by actively sourcing, negotiating, and closing business opportunities with distributors, wholesalers, retailers, and institutional buyers.

2. Market & Business Development: Map and expand market coverage across regional and national territories; systematically recruit new distributors, wholesalers, and commercial clients to build a resilient sales pipeline.

3. Account & Relationship Management: Maintain strong relationships with existing customers through regular field visits, key account management, prompt order processing, and rapid resolution of customer queries or product complaints.

4. Market Intelligence & Competitor Analysis: Continuously monitor market trends, competitor pricing, distribution networks, consumer preferences, and demand fluctuations; provide timely market intelligence to inform strategic pricing and sales plans.

5. Sales Administration & Order Processing: Manage end-to-end sales transactions, from quotation and order intake to dispatch coordination and timely invoicing, working closely with the Farm Stores and Logistics teams.

6. Credit & Debt Collection Management: Ensure strict adherence to commercial credit policies, conduct timely follow-ups on outstanding receivables, and ensure prompt payments to minimize bad debts and maintain optimal cash flow.

7. Brand Promotion & Merchandising: Execute promotional campaigns, product demonstrations, trade fairs, and point-of-sale merchandising to elevate brand visibility and awareness in local and regional target markets.

8. Cross-Departmental Coordination: Collaborate with the Jaggery Quality Assurance Officer and Production team to ensure supply matches market quality requirements and customer delivery expectations without stockouts.

9. Health, Safety & Environmental (HSE) Compliance: Adhere to company health, safety, and hygiene standards during travel, product handling, field visits, and customer meetings, promoting a culture of workplace safety and environmental responsibility